Design is Easy.
I'm Sanghoon Hwang, a UX/Product Designer with nearly a decade of design experience.
14-year old me had a weird hobby: creating graphics for soccer teams. In redoing these graphics over and over again, I became extremely proficient in various design software. By the time I was 18, I was already working as a freelancer through my self-taught skills.
Now, at 26, with a lot more maturity in my designs, I still get the excitement from making something cool on Figma. Like the soccer graphics from all those years ago, I am still finding the best way to organize and display information to the users. After all, design is easy.
If my works have piqued your interest, please reach out to me at shwang0209@gmail.com or message me on LinkedIn!
Experience
Designed and optimized internal tools and customer-facing workflows for B2B and B2C products across mobile, desktop, and web for HP, Kodak, and GE.
Lead designer for the HP Sprocket (550K+ units sold), spearheading a full UX/UI overhaul.
Developed scalable design systems and component libraries, improving workflow efficiency by 30%+ and ensuring seamless integration across platforms.
Collaborated with engineers, product managers, and cross-functional teams across time zones to refine designs and implement agile iterations.
Conducted user research, competitive analysis, and usability testing to drive data-informed design decisions and improve merchant and consumer checkout flows.
Relaunched Anavex.com, shaping its visual design and information architecture, leading to 15% growth in traffic.
Designed digital content to boost brand awareness and social media engagement by 33%.
Created scalable logos and digital content for clients including Shorelines Co., East Coast Surf Tribe, and The Butler’s House.
Developed brand visuals to enhance recognition and international audience engagement.
Education
UX process and methodology, data driven conversion rate optimization.
Specialization in UI design to complement wireframing and prototyping.
Off the Clock.
If you made it through all of that, you must be really curious about who I am!
My number one passion is soccer, whether I'm watching it or playing it myself. In 2023, I had the honor of representing Team USA in the 104th National Sports Festival in Korea! Pretending to be a professional athlete was definitely the coolest experience of my life so far, so I hope to be there again soon to bring home another medal.
Another longstanding hobby of mine is video games. I'm a little late to the party, but I recently beat Elden Ring and starting the DLC now.
Some other things I've been getting into is travelling (like all young adults who lost some college years to the pandemic), 3D printing, and mobility routines.
Let's talk! Reach me anytime at shwang0209@gmail.com
2025 - Sanghoon Hwang, UX/UI Designer © All rights reserved.
