Sanghoon Hwang

Ventures in Graphic Design

Back in my college days, I sought to pursue graphic design as my career path. I thought that the best way to prepare myself would be to learn about the human mind, in order to create visuals that resonate with people.

I took advantage of NYU's diversity in its education and its people, and I began to bolster my skillset. I opted for a psychology degree to understand the human psyche, alongside minors in digital design, computer science, and business studies to (hopefully) make talking to the upper management a little easier.

Out of college, I began working as a freelancer and landed a contract job where I would go on to create countless graphics. But as I worked as a graphic designer, I realized that I was looking for something meatier from my career.

Thriving in UX

I wanted people to directly interact with my works, and have a direct impact on their lives as a result. That's when I realized the skills I've been honing throughout the years are in fact, perfect for a career shift to UX design. All I needed to was a formal UX program to glue together everything I've accumulated over the years.

Shortly after, I began working as a UX Designer full-time, beginning my journey of designing products for users around the world.

I have already made major strides closer to my goal, working on numerous products from big brands that reaches millions of users around the world.

Experience

UX Professional

C+A Global

November 2022 - Current

Optimized user flows for web, desktop, and mobile applications branded under HP, Kodak, GE, Ivation, and more.
Directed complete UI overhauls for the HP Sprocket, Sprocket Photobooth, Lifeprint, and more.
Coordinated with overseas developers in an agile schedule, conducting numerous rounds of UX reviews to ensure quality in the final product.
Conducted user tests across different stages of product development to accurately address pain points.
Performed competitive analyses to build feature lists and create a solid basis for wireframing.

Graphic Designer

Rare Love Ventures

June 2021 - June 2023

Assisted Anavex.com by creating various UI elements and reorganizing the information architecture.
Increased marketability of fundraisers and other events by producing emotionally appealing illustrations and social media videos.

Freelance Graphic Designer

N/A

November 2018 - June 2021

Increased brand awareness for Shorelines Co. and East Coast Surf Tribe by designing their logo and conceptualizing merchandise.
Designed The Butler’s Chamber’s logo for its growing online presence.

Social Media Intern

The American Friends of Jamaica

June - August 2019

Increased social media engagement by regularly producing graphics on a tight and frequent schedule.
Helped secure additional funding for the nonprofit organization by designing the AFJ annual report.

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